For this example, you will notice that there are certain elements, like “Partner Logo” and “Company Name”, missing on the email templates. That is because the partner will need to input this information into the HTML email template on their end. For most of the email templates, partners will need to personalize the following elements:
Logo
Specific Dates & Times
Company Name
Button Links
About Us & Contact Page Links
If a partner is unable to make these edits themselves, they can make a request to Neverfail Marketing who can make the necessary edits.
Continuing to use the Continuity Engine Solution Overview campaign as an example, follow the steps below to learn what a typical campaign should look like. The key goal of this specific campaign is getting the target audience to sign up for a Solution Overview presentation.
Neverfail partner sends Solutions Overview Email 1 to their target audience.
A target audience member opens Email 1 and clicks on the Call-to-Action to the partner’s landing page.
The member fills out a form on the landing page to sign up for the Continuity Engine Solutions Overview presentation.
Step 1 is repeated with Solutions Overview Email 2 for target audience members who did not sign up for a presentation using the links in Email 1.
There are three ways for partners to send the HTML email templates provided to them for the campaigns:
Of the three options, this one is the easiest. If a partner has access to an email marketing platform, all they have to do is upload the html email template onto that platform where it should automatically become available for use.
Because not every platform is the same, it is recommended partners research the template upload process for their specific platform.
For partners who do not use an email marketing platform, it may be best to upload the html email template directly into an email body. Follow the steps below to upload the HTML email template code to the email:
Open the HTML email template so that it opens up into a web browser. For this example, the HTML template will open up into Google Chrome.
Right-click the template page and select View Page Source. A new tab should open showing the full HTML code associated with the email template.
Copy the full block of code.
Go to your online emailing platform and start a new email.
In the email body, type a small amount of text (It does not matter what you type here).
Highlight and right-click the text.
Select Inspect.
A new window should appear showing code. Within that code, there should also be a highlighted section. Right-click this section and select Edit as HTML.
Remove all HTML code from this section and paste in the HTML email template code you previously copied.
Close the code window and the email template should now be appearing in your email body.
If a partner does not have access to an email marketing platform or is unable to paste the HTML code into an email, Neverfail Marketing can help. The partner just needs to reach out to Neverfail Marketing who can then begin the process of sending the email template directly to the partner.
Once the partner has received the email from Neverfail Marketing that contains the email template, they can then forward the email template to their respective audience.