Neverfail Marketing Requests
Summary
This section provides information regarding how partners can make marketing requests of Neverfail and the necessary information Neverfail requires for each request type.
Partners can request new content from Neverfail Marketing as long as the new content is promoting Continuity Engine.
To make a request, reach out to Zac Blankenship, Neverfail Continuous Availability’s Global Marketing Manager and the main marketing contact for partners. His contact information can be found below:
Types of Marketing Requests
Co-Branded Content
Partners make this request when they wish to have their company and contact information visible on a specific Neverfail document.
Neverfail will need the following:
Name of Content the partner wishes to be co-branded
EPS/SVG/PNG file of the partner company’s logo
Up-to-Date partner company contact information
If a partner is needing help reaching out to their target audiences via email campaigns, they can request help creating email content from Neverfail.
Neverfail will need the following:
Customized Content for Specific Audiences
Partners with niche audiences they wish to target can request Neverfail content be customized for the specific audiences.
Neverfail will need the following:
Name of Content
Name or type of audience
Audience industry
Audience-specific jargon
Co-Hosted Webinars
Some partners find it best to host Continuity Engine webinars for their audiences. If they wish, Neverfail can co-host the webinar and present the information to their audiences.
Neverfail will need the following:
Scheduled webinar date and time
Scheduled practice webinar date and time
Webinar topic or specify webinar presentation
Partner Company introduction powerpoint slides
Partner Company Call-to-Action slide
New Marketing Campaigns
If a partner has an idea for a campaign that Neverfail does not already have available, they can request and work with Neverfail to create the content necessary for the new campaign.
Neverfail will need the following:
Campaign subject
Campaign audience
Campaign goal
Length of campaign
It is recommended that upon the initial request, partners include as much detail as possible via email. For some requests, it may be necessary to schedule a meeting with Neverfail in order to fully explain the request and provide all the relevant information.
Before a decision is made, the Neverfail team will discuss the request internally. If Neverfail agrees to the request, the partner will be notified. If the request is rejected, Neverfail will provide an explanation to the partner.
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